Lingerie was never meant for ordinary care
The First 90°C Lingerie Care System
Elevated Hygiene, Designed Exclusively for Lingerie Too Precious for Ordinary Washing.
Lingerie has its own care needs
Ordinary washing was never designed around those needs — we learned to work around it.
Hand Washing
Feels safe — yet bacteria may remain
Temperature too low for real hygiene
Takes time and needs your hands every time
Gentle, But Limited
Regular Washing Machines
Designed for daily wear
Cross-contamination risk
Fabric may lose shape & elasticity
Powerful, But Too Harsh
Portable Mini Washers
Early solution for separate washing
Limited cleaning power, not fully automatic
Plastic drums cannot support high-heat washing or drying
Convenient, But Evolving
What Matters, Matters
The things you choose say something about what matters to you.
VELARA brings the same thoughtfulness to Lingerie Care — so the way you care reflects the way you choose.
A New Standard of Lingerie Care
Hygiene Standard
High temperature is essential
Sterilization is not optional
Hygiene is not surface cleaning
Value Preservation
Precious lingerie deserves protection
Motion must be controlled
The life of precious lingerie defines care
Time Freedom
Time must remain yours
Full automation is fundamental
Care completes in one cycle
Ordinary Washing
New Standard
A complete hygiene cycle
From preparation to hygienic drying
Pre-wash for a cleaner start. 90°C for deeper hygiene. 70°C drying, so lingerie is ready to wear sooner.
AURA PETITE
Close to the skin, closer to the self
What is familiar can quietly slip from view. Attention lets us see it anew.
- 30-Day Home Trial
- 36-Month Warranty
- Ships from Germany